Archive for November, 2009

Blog Builder, Blog setup
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That’s a question I hear all the time. “Where do I get stuff to write about?” Not to mention, “How do I make it interesting?  Who wants to read my stuff? Why is there air?”  Ok, maybe not the last one. That’s a line from a Bill Cosby joke.  And the answer is…”to blow up basketballs!” All right, moving on.

These are all great questions for sure and each one should have an answer before you begin to put your figures on the keyboard.

I’ll cover this one today. “Where do I get stuff to write about?”  First off, if you have a blog you should have a good idea of what you want your blog to be about.  What will it focus on…political commentary, internet marketing, a blog for business or maybe for personal blogging, where you are expressing your thoughts and feelings to the world…think online journal. 

Your blog’s overall theme or topic will dictate what you will write about.  That is not to say that every single post must be “on topic”.  That will get boring for you and for your readers.  So don’t be afraid to go “off topic” occasionally.  

If you are passionate about your blog’s topic you shouldn’t have any trouble coming up with posts….for awhile.  Even the most passionate blogger can come up empty once in awhile. 

So where do you turn for inspiration?  I’ve always found that other blogs are good sources.  I’m sure you must be subscribing to some blogs that are similar in topic to yours.  Right?  Say “Yes?”  If you’re not go find some!!

Read through your favorite blogs and see what they are writing about.  And look to see which topics have the most comments. That will tell you if the subject resonates with readers. 

Still stumped?  Do you have Google Alerts?  If not you need to sign up.  Go to Google Alerts

Below is what Google says about Google Alerts.  Its a direct copy and paste…hope they don’t sue me or something.  Besides they say it much better than I could. Who am I to presume that I could say it better than Google?

“Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.
Some handy uses of Google Alerts include:

  • monitoring a developing news story
  • keeping current on a competitor or industry
  • getting the latest on a celebrity or event
  • keeping tabs on your favorite sports teams”

Go to the link and sign up.  Its easy and free. You will receive alerts on whatever topic you signed up for and you can choose to have them sent to your email or to your favorite feed.  Like Google Reader.  Yep, another Google plug.  Sign up for Google Reader too!  Maybe I’ll cover that in a future post.

Another great way to get ideas is from your readers.  What topic has the most comments or the most views. (your analytics program will tell you that…get one if you don’t have one.  Guess who has one?  It begins with a G! And The Blog Builder Guy always includes it when he builds your blog.) Take the most popular post and expand on it.  If its popular enough you could even write an e-book about it but that’s another post.

You can even ask your readers what they’d like to see on your blog.  What better way to engage them than to ask for their opinion?

Well that’s enough for now.  Can you think of anything I should add?  (see that’s me trying to engage my readers)

Talk soon!

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After a lot of rewrites and more rewrites and adding and subtracting topics I finally have the Introduction to Blogging finished and ready to go!

I've also include a Special Bonus at the end of the course.  What is it??  You have to take the course to fine out!    So Go Sign Up!!                                 


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Nov
18

Killer Plugins for CMS

Posted by: The Blog Builder Guy | Comments (0)

blog builder, blog setup
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In a previous post My Favorite Plugins I listed some of the plugins that I use when I’m building a blog for a client or for myself.  I was going to list more of my favorite ones but I came across this post by Jon Bishop and decided to give you a link to his site instead.  He lists 31 killer WordPress plugins for CMS.  I hope you enjoy it.

CMS??  What the heck is CMS?  I’m glad you asked!  CMS stands for Content Management System.  And that is??  They are tools that make it easier to create, manage and update your content. They also make it easy to add video, pictures or even podcasts.

So without further ado…check out  Jon Bishop’s 31 WordPress CMS Plugins

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Nov
13

What’s That Mean???

Posted by: The Blog Builder Guy | Comments (0)

blog builder, blogsetup
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Have you ever wondered what all those geeky words mean? Here are a few definitions of some of the more common terms related to blogs and blogging.  Now you know what they mean!

Anchor Text- taking one of your main keywords and converting it into a hyperlink that goes to a page on your website

Blogger-one who writes a blog

Blogging-writing entries or posts in a blog

Blogosphere-a global community of blogs and bloggers

Blogorrhea-a whole lot of blogging about nothing

blogroll-a list of the bloggers favorite site displayed in a sidebar widget

Business Blog-a blog about a specific business or business in general

Comments- responses by readers to a post.  Comments are what separate a blog from a “normal” website.

Feed-a summary of the entries in a blog that is displayed in an aggregator or newsreader. A reader can subscribe to a feed and read when updates are posted.

Index Page-the home page of a blog or any website.

Link Love-a link from one blog to another.  Great for SEO.

Personal Blog-A blog that is similar in nature to a diary or journal or used to keep in touch with family and friends.

Podcast-a recorded audio program, in MP3 format and placed in a blog.

RSS-Really Simple Syndication or Rich Site Summary.  Simply put a feed or a newsreader.

Sidebar-display content such as blogrolls, calendars, archives and other information. They can be place on the right side, left side or both.

Template-a set of design elements that are consistent through out the blog. Elements include colors, fonts or position of sidebars.

Theme-Similar to a template

Weblog-the formal name of a blog. weblog– we blog– blog

There are many more terms that can be listed here and in future posts I’ll add more.

Categories : Blogging Tips
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blog builder,blog setupCreative Commons Licensephoto credit: Crystian Cruz
 

What is a bloggers biggest asset?  The blogging platform they use?  The totally cool custom theme they had designed for big bucks?  The latest plugins and widgets?   Lots of pictures and videos?  The blogger’s sparkling personality? 

The answer to all these questions is a resounding NO!  The blogger’s biggest asset is their readers.  Without readers, the blog no matter how great it looks or how amazing the posts are, if no one reads it what’s the point? 

All the things mentioned in the first paragraph are essential to getting and keeping readers, that’s a given. Well, maybe not the big bucks theme but a nice one for sure.  So the question is how do you turn a casual reader into an asset?

  What sets a blog apart from a “normal” website is the ability to interact with  readers. Blogs are meant to be a venue for two way communication.  That’s why comments are such an integral part of blogs. 

Comments allow your readers to…well…comment on what you have written. Like you, they can express their thoughts and opinions. And that is something you, as a blogger, should encourage. Again it’s all about communication.  Just be aware that you may not always like their comments!  If you don’t then you have the perfect opportunity to create a dialog with them.  A spirited debate will keep readers coming back to see what happens.

You can also ask your readers for their ideas for post topics. You can do this with a survey or a poll. What better way to turn a casual reader into an asset than to take one of their ideas and turn it into a post.

Another way to turn readers into assets is to hold a contest of some sort and offer a prize.  On our Facebook page we are going to have a drawing for a Visa gift card if we have 200 followers by Thanksgiving.  While it’s not on one of our blogs it is a great way to increase our followers and create a buzz.

And of course the ubiquitous Contact form should not be overlooked as a way to engage readers. They are a great way for readers to ask questions in a more private way.

Why would you want to turn readers into assets?  Your assets will keep coming back time and time again to your blog.  And they will also help spread the word about your blog to their friends.  If they have a blog or website they may put a link to your blog on it.  If you have affiliate links or sell something of your own your assets will be more likely to buy from you because you have built a trusted relationship with them. And a trusted relationship is the greatest asset a blogger can have!

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Nov
07

Blogging Platforms

Posted by: The Blog Builder Guy | Comments (0)

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There are a number of blogging platforms available and choosing the right one for your blog requires some forethought.  Are you on a limited budget?  Or maybe you just want to get your feet wet and see if blogging is for you.  Do you want a blog for business or wish to earn a blog income?  Do you feel confident that you can handle all the techie stuff necessary or do you just want a "plug and play" blog?  Lots of questions and the answers will lead you to the correct platform.

Basically blogging platforms can be classified as hosted and self-hosted. Hosted platforms are free to use and are hosted on the companies servers.  They are limited in their functionality and do not allow blogs for business purposes.  You do not own the content of your blog or the domain name.

Some of the Hosted Platforms are:

  • WordPress.com
  • Blogger.com
  • Typepad.com

Self-Hosted Platforms require that you have your own domain name and hosting account. Getting your own domain name can cost as little as $8 a year. A hosting account can be had for under $10 a month.  I highly recommend  Host Gator (shameless self-promotion, this is an affiliate link ) I've used them for a few years now and they offer good pricing and excellent support.

A self-host platform means you own the content on the blog.  It can be used for business or personal blogging.  There are 100's of plugins and the number is growing daily.  And there are 100's of free themes (backgrounds) to choose from. If you are skilled in programming you can change the code to suit your needs.  If you are serious about blogging whether it be for personal or business reasons and can afford the small cost I highly recommend you go with the self-hosted platform.

Some of the Self-Hosted Platforms are:

  • WordPress.org (not to be confused with WordPress.com)
  • Movabletype.com

The Blog Builder Guy is a self-hosted blog on WordPress.org.

So that is a brief run down of the blogging platforms that are available.  It is by no means complete so if you want to add something leave a comment.






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Nov
03

My Favorite Plugins

Posted by: The Blog Builder Guy | Comments (0)


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 Here are a few of the plugins I like the best because of the added flexibility and ease of use they provide.

WordPress Database Backup

You have to have backups for your piece of mind!  This plugin will backup your data on a weekly, daily or twice daily schedule.  The backups can be stored on your server or emailed to you.  The Blog Builder Guy installs this plugin on every site he builds. It is a must have!

Dean’s FCKEditor for WordPress plugin(V3.3)

This plugin replaces the default WordPress editor with a much more powerful and flexible editor.

Here are a few of the features it includes:

  • Post comment with CKEditor to provide styled and colorful comments(Optional).
  • Build-in File manager and upload manager.
  • Build-in WordPress "read more" Button.
  • Control output format.
  • Customizable toolbar buttons
  • Integrated with WordPress media buttons for audio and video
  • Manage and insert Smileys into your post.
  • Customize editor’s skin.


All In One SEO Pack

Follow the above link.  They explain it much better than I can.  If you are serious about SEO you need this plugin.  The Blog Builder Guy installs this one on all the sites he builds.

So those are 3 of my favorites.  As time goes on I'll add to the list. If you have any comments let me know!

After reading this post check out another related post on plugins.  31 WordPress Plugins for CMS.


Categories : Blogging Tips
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blog builder, blog setup
Creative Commons License photo credit: Tijs Zwinkels

Did you know that you can schedule your posts in advance?  Well, now you do!

Why would you want to do that?  Let's suppose you have a burst of creativity and the information flows from you pen or keyboard like water down the Niagara River in the spring. Now that's a lot of creativity!  You can take all this genius output and break it up into separate posts and publish on consecutive days or every other day, whatever you want. 

Or suppose you know that you aren't going to have the time to post because of a vacation or a busy schedule.  You can write your content ahead of time and post it according to whatever schedule you wish.

The only thing to be aware of is if your posts are time sensitive then the information they contain may no longer be relevant. So keep that in mind.

So how do I make the magic happen? This is really easy to so with a WordPress blog.  In the Publish window displayed when you are writing a post you can choose when a post is to be published and select a suitable date and time.  The default is set for immediately.  Click on the Edit link and choose when you want the post published.  Click OK when you are done and you are done! 

So whether it's a personal blog or a blog for business you can schedule in advance with no problem.  Just another advantage of using a WordPress blog!

This post is being written Sunday night but I'll schedule it go publish at 6:18 Monday morning.

And remember…..use this power only for good not for evil!!

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