Here is a quick and easy way to make your Google searches more targeted.  Put your search term in quotes.  Simple!

For example:  blog builder         13,900,000 results

                    “blog builder”       163,000 results

That’s a big difference and it makes finding what you want much easier.  So what does using quotes do.

When Google looks for blog builder it looks for websites that have the term blog and the term builder but not necessarily together as a phrase.  So if the website has the term blog, it adds it to the results.  The same thing for builder. So now you get all the websites that have the terms blog and builder.

Putting blog builder in quotes tells Google to search only for the phrase “blog builder” not the two separate words. 

Another tip is to use the city and state if you are searching for, say, a service.

For example: carpet cleaning                 11,500,000 results

                   carpet cleaning buffalo ny  179,000 results

Now let’s add the quotes:

                    “carpet cleaning buffalo ny”  69,000  results 

So as you can see these simple little tricks can make your searches more targeted and help you find what you want quicker and easier.

If you know of a trick or two leave a comment!

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